Wednesday, September 20, 2006

Mark Ramsey whats good about radio

Mark Ramsey,
Comments on radio, So what does radio need to succeed? Mr. Ramsey says it has to be different and have things between the songs that matter to you. That means personalities people can connect with.

"You need to recognize your strengths, you need to leverage those strengths, you need to invest in those strengths," he says. "Content is not cheap. Talent is not cheap. You need to take some risks and appreciate that it's about more than songs."


you can read it linked below
Dallas Morning News News for Dallas, Texas Arts & Entertainment: "He says a lot of people – in radio, other media and even in the audience – think that radio is like an iPod on shuffle. But he disagrees.
'One of the key things that makes radio different from all these others and makes it stand out, and valuable, is the fact that there's stuff between the songs that people value,' he says. 'In fact, the loyalty to the stations, preference for those stations, is driven very much by what's between those songs. It's about connecting with other people.

'That you cannot find on an iPod, you cannot find it on Internet radio, and, to a large degree, you cannot, with certain exceptions like Howard Stern, find that on satellite.' "

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