HotMovies Howard Stern selling (porn) advertisments

The promotional campaign, called the "Ho-Deo" will solicit listeners to ride the Sybian machine that has been host to several of Howard Stern's female guests, including Jenna Jameson, Carmen Elektra, and Jenny McCarthy.Over the course of the promotion, Howard will invite five to seven female listeners to ride the Sybian in the next few weeks. Of those chosen, the contestant who stays on the longest will win $5000 courtesy ofHotMovies.com.

you can get the "Ho Thang here"

Well it is advertising revenue ....after all