Thursday, November 02, 2006

siriusbusiness amtc lands wendys

this deal could reach five thousand locations quickly


FOR IMMEDIATE RELEASE
Contact:
Matt Holden
800.741.2682, ext. 144
mholden@amtc.com

Wendy's® Signs a Biggie Deal with SIRIUS®


Clearwater, FL, November 2, 2006 – Wendy’s International, Inc, (NYSE: WEN) has agreed to install SIRIUS Satellite Radio® in a large portion of company-owned stores. The service will provide a select number of SIRIUSBusiness channels, supplied by Applied Media Technologies Corporation (AMTC), which consists of 67 channels of 24-hour, commercial-free music from SIRIUS Satellite Radio® (NASDAQ: SIRI). AMTC will also provide sound equipment under the agreement.
“Wendy's has publicly declared a focus on enhancing our profitability, which includes a plan to reduce company G&A significantly this year. The switch to SIRIUSBusiness is a portion of that plan,” explained Dave MacLeod, Senior Vice President of Franchise & Customer Technology Services. “Remarkably, after evaluating our options and cost of the music programming on Sirius, we’re convinced that this cost reduction measure will help to both meet our business objectives and actually enhance our guest experience.”

“Wendy’s is an industry leader because they deliver excellent value: delicious food at an affordable price,” remarked Clayton Burton, Vice President of Sales & Marketing at AMTC. “We’re following a similar model with SIRIUSBusiness: a great value and variety of music for just $24.95 per month. Wendy’s recognized our value in their selection for business music. Wendy’s will also be taking advantage of our ability to control the specific selections of music available to their store managers.”

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Privately held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone “on hold” messaging products and services. Since 1991, AMTC has served over 20,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Company, Morgan Stanley, Wendy’s and Yum! Brands.

Dublin, OH-based Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and quality brands, including Wendy's Old Fashioned Hamburgers® and Baja Fresh® Mexican Grill. The Company also has investments in three additional quality brands – Tim Hortons®, Cafe Express and Pasta Pomodoro®.

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