Universal-music-backs-adfunded-download-service (uk)

Wonder, if this will hurt or help apple at all.
(after all its free and legal, but will contain commercials) Then what about the Radio stations with online radio currently offering downloads for a fee... Wonder if they will switch to this type of a format going forward, downloads being paid for with pre-loaded commercials you can bet they will

Sure hope this effort pulls a few people back into the realm of legal downloads, The major labels along with the artist Should get paid for there efforts

NEW YORK - Universal Music is backing a new music download service called SpiralFrog, which will give consumers free music and be funded by advertising.

The start-up company will challenge the dominance of iTunes and is due to launch in December, the Financial Times reports today.

SpiralFrog is headed by Robin Kent, former worldwide chief executive and president of Universal McCann, the Interpublic Group-owned media buying network. He left his role as head of the agency in March 2005 during the £1.5bn General Motors review, which Interpublic eventually lost.

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