Monday, December 18, 2006

Heineken Sirius sweeps about to end

IN-STORE MARKETING INSTITUTE: "Heineken Keeps Sweeping
By Jolene Morelli

On the heels of its Casino Royale tie-in promotion (See Related Articles), Heineken USA is again making its presence known in-store via sweepstakes -- this time with two holiday-themed efforts.

The first sweeps awards 10 lifetime subscriptions to Sirius Satellite Radio. Shoppers enter on the company’s web site or by text-messaging their six-digit birth dates to phone number “GREEN” through the end of December. Signs directing shoppers to the company’s web site for details support.

You can also enter online, Via email here for one of the ten stilettos.....!!

A second promo, dubbed “Get What You Really Want This Holiday,” awards one plasma TV valued at $3,000. Support includes cooler clings and case cards with tearpad entry forms. The sweeps runs through Dec. 30.

Published: December 2006"

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