sirius sec documents says developing and deploying

this is "One" from one of many from calendar year 2000 sec filings which supports the fact they understood what was wanted early on. and now are just using the dual device concept in a ploy to pass muster within the FCC and public arena..



***** Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information subject to the confidentiality request. Omissions are designated as *****. A complete version of this agreement has been filed separately with the Securities and Exchange Commission.

JOINT DEVELOPMENT AGREEMENT

This JOINT DEVELOPMENT AGREEMENT is entered into between XM Satellite Radio Inc., a Delaware corporation with its principal location at 1250 23rd Street, N.W., Washington, DC ("XM"), and Sirius Satellite Radio Inc., a Delaware corporation with its principal location at 1221 Avenue of the Americas, New York, New York ("Sirius") as of February 16th, 2000 ("Effective Date").

RECITALS

WHEREAS, XM is engaged in designing, developing, marketing and licensing the technology relating to its satellite digital audio radio system ("XM Radio System") in accordance with the rights under the license issued to XM by the Federal Communications Commission (the "FCC");

WHEREAS, Sirius is engaged in designing, developing, marketing and licensing the technology relating to its satellite digital audio radio system ("Sirius Radio System") in accordance with the rights under the license issued to Sirius by the FCC;

WHEREAS, the FCC has mandated that XM and Sirius deploy a final receiver design that is interoperable;

WHEREAS, due to the different technical heritage, satellite design and performance requirements of the XM Radio System and the Sirius Radio System, such systems currently employ different technologies that impede the design and development of an interoperable receiver;

WHEREAS, XM and Sirius and their respective radio equipment suppliers already have expended significant funds in developing Single Mode Radios (as defined below);

WHEREAS, it will take an extensive and expensive joint program to merge the technologies employed by the XM Radio System and the Sirius Radio System in order to design and develop a cost efficient interoperable receiver;

WHEREAS, XM and Sirius are, and will continue to be, competitors in, among other things, the marketing and sale of the satellite broadcasting of radio programming to listeners, the acquisition of rights to broadcast such programming and sale of radio advertising availabilities and other forms of advertising or promotional opportunities in connection with that programming (collectively, "Business Opportunities");

WHEREAS, nothing in this Agreement is intended to, or will in any way, restrain or reduce the competitive rivalry between the parties in the pursuit of Business Opportunities;

WHEREAS, the parties desire to comply with FCC licensing requirements and to enhance efficiency and consumer welfare by jointly developing and deploying certain interoperable technology for the purpose of producing radios capable of receiving broadcasts from both the XM Radio System and the Sirius Radio System


"Interoperable Radio" shall mean a radio that, at a minimum, (a) receives and processes the audio portion of both the Sirius Radio System signal and the XM Radio System signal, either as a result of an Interoperable Chipset contained in the unit itself or as a result of an Interoperable Chipset contained in an outboard location which interfaces directly with the unit, and (b) which is capable of providing the user interface for both Sirius Radio System broadcasts and XM Radio System broadcasts, including displaying the artist and title information transmitted as part of such broadcasts, in each case, without the consumer purchasing additional hardware or software.

"Interoperability Technology" shall mean the technology, including the technology which is jointly funded and developed by Sirius and XM pursuant to this Agreement or owned and/or licensed by either party, which is required to design, develop and/or manufacture an Interoperable Radio, as well as any enhancements and modifications jointly funded and developed for such technology pursuant to this Agreement (including the industry standards jointly developed by the parties pursuant to Section 3.03), but shall not include Non-core Technology.

XM and Sirius will work with their existing automobile and radio manufacturing partners to integrate the new standard under the terms of their existing agreements. All future agreements with automakers and radio partners will specify the new satellite radio standard.

wingstop gets sirius at five hundred locations

it should be very clear that Amtc along with Sirius have struck upon a service partnership that clearly performs for all parties, based on a very cost effective structure which will result in a higher bottom line for your Enterprise..

wing stop background information, Wingstop Restaurants, founded in 1994, are designed featuring a nostalgic, aviation-themed atmosphere. All of our stores are outfitted with 1930's - 1940's, pre-jet engine aviation décor and artifacts. The entire family will feel welcome in our comfortable and inviting surroundings. Wingstop features nine proprietary wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian Barbeque, Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made fresh-to-order and served steaming-hot. Wingstop also offers a variety of delicious sides including fresh-cut fries, soft drinks, beers and wine.

for further information on teleadvantage coupled with siriusbusiness please fell free to contact amtc here

Wingstop Restaurants Take Off with SIRIUSBusinessClearwater, FL -

January 26, 2007 – Wingstop Restaurants, a fast-growing chicken wing franchise famous for cooked-to-order wings, has selected SIRIUSBusiness as the background music for its more than 500 restaurants open or under development throughout the United States. SIRIUSBusiness, provided by Applied Media Technologies Corporation (AMTC), consists of 67 channels of 24-hour, commercial-free music from SIRIUS Satellite Radio (NASDAQ: SIRI). Under the agreement, AMTC will also provide sound equipment to the company’s locations.

Wingstop was chosen as the best overall wing company at the fifth annual National Buffalo Wing Festival in Buffalo, N.Y. “It makes sense that the best wing company in the country would choose to partner with the best background music service,” remarked Dan Hecht, Director of Special Programs for AMTC. “With a $24.95 monthly price, and no contract required, this service represents both high quality and great value.”

“Just as Wingstop has stuck to what we know best—wings, SIRIUSBusiness is a background music provider that keeps excelling at what it knows—music,” commented Bill Knight, Wingstop’s Chief Operating Officer. “We are so pleased to offer commercial-free music on our menu, making Wingstop even more attractive to our customers.”

Mike Sutter, Director of Training for Wingstop, agrees, “When a brand partner opens a new Wingstop, they have a lot to do. AMTC makes the process easy for our partners by providing timely professional installation and technical support post-installation.”

amtc siriusbusiness land nobel roman chain

Noble Roman’s Inc. Signs SIRIUS Deal

Some background We are Noble Roman's, Inc. and we were founded in 1972 on the competitive testing grounds of Indiana University. Now we are nationwide with locations in 44 states, with new markets are being open at a very rapid pace with more planed for the future.

which you can read here

With AMTCClearwater, FL, January 26, 2007– Noble Roman Inc. of Indianapolis, IN, the national franchisor of Noble Roman’s Pizza and Tuscano’s Italian Style Subs locations, has chosen SIRIUSBusiness as its preferred supplier of background music. Applied Media Technologies Corporation will provide SIRIUSBusiness for $24.95 per month, with no contract, along with all necessary sound equipment. “The SIRIUS equipment will be programmed to the channels that fit our customer base,” said Libby Springer, Marketing Coordinator for Noble Roman’s Inc. “Quality control is very important at Noble Roman’s, whether it’s our pizza, subs or music. SIRIUSBusiness offers that control. ” “Everyone loves great pizza and great subs, from kids to grandparents. Noble Roman’s has a wide range of customers, so they needed a music service with a wide variety of channels. SIRIUS is the perfect solution,” said Jason Nash, Account Executive for AMTC.
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Privately held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 67 channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition to Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone “on hold” messaging products and services. Since 1991, AMTC has served over 15,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Co. and Morgan Stanley. For additional information, visit www.amtc.com
Noble Roman’s Inc. has a proud history of over 30 years in the foodservice industry, providing the experience and know-how to achieve the goal of a successful business. Noble Roman’s offers two exciting franchise opportunities: Noble Roman’s Pizza and Tuscano’s Italian Style Subs. For additional information, visit www.nobleromans.com

Amtc builds on solid foundation

Well its very good to see publicly, the release of the related information.for the collective offering of services Amtc offer.With a thirty percent planed sales increase for this year you folks should be real busy. look out Muzak,this is a game changing effort..

keep your eyes open over the next couple of weeks as the press material should now begin to flow....congrats to the fine folks at amtc..

AMTC Introduces New Public Relations and Sales Support TeamClearwater, FL, January 26, 2007 – Applied Media Technologies Corporation (AMTC) has announced the creation of its new Public Relations and Sales Support team. This new team will encompass all of the company’s public communications, including press releases, feature articles, AMTC’s network of websites, and advertising. The team will be responsible for all sales support functions within AMTC, and will take on additional special projects such as development of software tools for internal use.

AMTC has selected Matthew Holden to lead this new effort. Mr. Holden joined Applied Media Technologies Corporation in January 2006 as a Sales Support Specialist before moving into his previous role as Sales Support and Special Programs Coordinator. His credentials include a software development degree from Full Sail Real World Education in Winter Park, Florida and ten years’ experience in technical support, software engineering and journalism.

Richard J. Ludwig and Nicholas J. Milton, both recent additions to AMTC’s staff, will also participate in this initiative. Richard holds a Bachelor of Arts degree in Journalism with a minor in Sociology from the University of South Florida. Nicholas earned a Bachelor of Arts degree in Communications from American International College in Springfield, MA.

“This is a very exciting time for Applied Media Technologies Corporation. As part of our goal to reach $5 million in gross sales for 2007, we are looking forward to expanding AMTC’s public presence. The natural synergy of public relations and sales support allows our new team to streamline both functions significantly, cutting costs while delivering faster and more effective support to our other departments and ultimately, our customers,” expressed Clayton Burton, Vice President of Sales and Marketing at AMTC

Amtc host economic development council, due to explosive growth

One things for sure, muzak will hate the wording of this press release and they should.

Early indications from a few radio industry insiders are slowly, beginning to surface. On the SiriusBusiness service with some thinking it will quickly become one of the predominant providers of legal background music going forward.


AMTC Featured on Good Business PinellasClearwater, FL,

January 5, 2007 – Clearwater, FL-based Applied Media Technologies Corporation recently hosted an ambassador visit by Pinellas County Commissioner Robert Stewart and the Pinellas Economic Development Council. The county officials discussed AMTC’s future plans, including its explosive growth pace.

As part of this visit, AMTC was profiled on Pinellas County Television’s Good Business Pinellas. Produced by Pinellas 18’s production specialist Mike Moore, the segment includes a brief history of AMTC and comments from Clayton Burton, AMTC’s Vice President of Sales and Marketing. Video of this television segment can be found Here

Master Home Intergration, welcome to the team

MHI becomes east Texas area installation partner with AMTC and SIRIUS Satellite Radio for the Commercial Market. If you currently use another music service such as Muzak please note the following cost and feature comparison

While your at it,you may also want to review. Just what the onhold message advertising system features of Teladvantage could really mean to your business. no more dead air, resulting in fewer hang ups.With lost business.

If your a retailer you may wish to inquire about the storecasting concept.Storecasting is where music is playing (in this case SIRIUS Business) and then it fades out, plays an ad message, and then fades back to the siriusbusiness music again.

you can contact amtc directly for more product information